I wanted to introduce myself and offer you my thoughts, philosophies and approach to my craft—this way, you can understand my process from the inside out. Let's start with the love for things in the visible as well the non-visible things in the universe.
I believe that beauty surrounds us everyday in this world—the term "stop and smell the roses" highly resonates with me. I tend to observe the world as it communicates with me through its grandeur. I became a photographer organically because of this ritual exercise of slowing down all moment of beauty around me. I now try to capture moments that no one would ever possibly observe without being distilled in time.
Being such a visual person, I fell in love with cinema. Its perspectives, moods, storytelling, etc. I took this love for visuals into my approach for photography—to tell a story in a frame. I wanted to achieve that by viewing your story as if in a movie, and creating stills that look as if they were directly pulled from that movie.
Words like "timeless" can be overused or marketed in a way to give you the illusion of quality. Timelessness is something I truly believe in and spent years trying to refine. The more and more I shaped my style throughout the years, I found that less is more. The addition of extraneous details and noise detracts from the simplicity of the moment and how beautiful it truly was. I want my work to be looked at 30 years, 50 years, 75 years from now, and still resonate as fundamentally beautiful.
Picking and choosing can be difficult at times. No matter what, there's always something nebulous that gravitates you to your final selection, even if you believe it was random. I believe that no matter the choices we make—either from the head or the heart—there's that unanswerable connection that pulls us closer to our final choice. A choice that we deem ours, and we're okay with regardless of the outcome. The energy that compels you to a person or thing defines the relationship and creative process, and that's why we think it's important to connect with the people we work with.
We don't want to be a service that delivers you a product like a transaction. We want to capture your story so that when you look back years from now it won't feel like you're just looking at a beautiful image, but something created just for you that will pull you back into that exact moment when the rest of the world didn't matter. Where it was a day isolated in its joy, filled with love from everyone that you cared about. The day that you married your life companion. We want to provide you with the confidence that we're the right fit for you, and the trust in our ability to create that magic with you.
I'm so excited to introduce this collective and show more work through galleries of stories and travels. Look for more soon on Cassandra's creative approach and vision.